Traditional sizes

The standard page-based sizes that make up most print buys — from a full page to a quarter, and spreads across two.

Double Page Spread (DPS): page with the ad

Double Page Spread (DPS): page without the ad

Without adWith ad

↔ Drag the handle to reveal the ad in place

Double Page Spread (DPS)

One ad across two facing pages.

A double page spread runs a single ad across both open pages of a publication, using the full width of the spread — gutter and all. It's one of print's most impactful canvases, handing an advertiser the reader's entire field of view in one turn of the page.

How it works: The creative is designed as one image spanning both pages, with key elements kept clear of the central gutter where the pages meet and the binding falls. Sold at a premium for the scale and the uninterrupted attention.

Where it's used:Magazines and supplementsNewspaper featuresPremium brand campaigns

Without adWith ad

↔ Drag the handle to reveal the ad in place

Full Page

A single ad filling a whole page.

The workhorse of print advertising: one ad occupying an entire page, edge to edge. It gives a brand undivided attention with no competing editorial or ads sharing the page.

How it works: Supplied at the page's trim size, with bleed for full-bleed designs. It's the most widely traded display size in both magazines and newspapers.

Where it's used:MagazinesNewspapersBrand campaigns

Without adWith ad

↔ Drag the handle to reveal the ad in place

Half Page

An ad across half the page.

A half-page ad takes one half of the page — horizontal (top or bottom) or vertical (left or right) — sharing the page with editorial or another advertiser. A flexible, cost-effective standard.

How it works: Sold as horizontal or vertical halves. A smaller commitment than a full page while still holding strong presence on the page.

Where it's used:MagazinesNewspapersMid-weight campaigns

Without adWith ad

↔ Drag the handle to reveal the ad in place

Quarter Page

A compact ad in a quarter of the page.

A quarter-page ad occupies a quarter of the page, usually a corner. It's an accessible entry size for smaller budgets and local advertisers.

How it works: Placed in a page corner or column, sharing the page with editorial and other ads — often sold in fixed grid positions.

Where it's used:NewspapersLocal and classified sectionsSmaller budgets

Without adWith ad

↔ Drag the handle to reveal the ad in place

Half DPS

A spread ad across one half of two pages.

A half double page spread runs across both facing pages but only on half the spread — typically a wide band along the bottom or top. It buys the full width of the spread without the cost of two full pages.

How it works: Designed to span both pages across one half of the spread, with key elements kept clear of the central gutter. A high-impact, lower-cost alternative to a full DPS.

Where it's used:MagazinesSupplementsWide brand creative

Other print categories

Innovation formats →Cover formats →Insert formats →Out-of-Home (OOH) →