Print formats

Out-of-Home (OOH)

Traditional printed advertising out in the world — billboards, street posters, transit and banners that audiences pass in physical space.

Billboard (48 & 96-Sheet)

Large-format roadside advertising.

Billboards are large printed posters mounted beside roads and in high-traffic spots. In the UK they're measured in 'sheets' — a 48-sheet is the classic landscape roadside billboard, and a 96-sheet is double that, dominating the roadside. Big, bold, and built to land in a glance.

How it works: Printed in sections and pasted or mounted onto a panel at the site. Creative is kept simple — one strong image and a few words — because most people see it for only a couple of seconds in passing.

Where it's used:Roadsides and motorwaysCity centresBrand awareness at scale

Designed to land a message in a two-second glance.

6-Sheet Poster

Pedestrian-level posters on the street.

A 6-sheet is a portrait poster, roughly the size of a bus-shelter panel, placed at pedestrian eye level on streets, in shopping centres and at transport stops. Closer and more dwellable than a roadside billboard, so it can carry a little more detail.

How it works: Printed and slotted into standardised street-furniture frames. Usually sold in networks across many sites for broad local coverage.

Where it's used:Bus shelters and streetsShopping centresConvenience-store networks

Transit Advertising

Ads on and in buses, trains and taxis.

Transit advertising covers printed ads on the outside and inside of public transport and taxis — bus sides and rears, tube-car panels, station posters and taxi liveries. It racks up impressions as vehicles move through the city and as commuters dwell on board.

How it works: Vinyl wraps and printed panels are applied to vehicles, alongside poster sites across stations and stops. Interior 'car cards' benefit from long dwell times during journeys.

Where it's used:Bus exteriors and interiorsRail and undergroundTaxi liveries

Banners & Hoardings

Printed banners on fences, buildings and at events.

Large printed banners and hoardings appear on construction sites, building exteriors, fences and at events. From PVC banners to building-sized wraps, they turn physical structures into ad space.

How it works: Printed on weatherproof material (PVC, mesh or vinyl) and fixed to a structure with eyelets or frames. Sizes are bespoke to the site rather than standardised.

Where it's used:Construction hoardingsBuilding wrapsEvents and sports venues

Other print categories

Traditional sizes →Innovation formats →Cover formats →Insert formats →